Early Studies Show Facebook Mobile App Install Ads Perform Well For Devs, Indicating Big Revenue Potential


Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provided us with some data to show that the answer is rather well, although the experience of another developer points to some of those good gains possibly being short-lived. The gains of a strong app install model are potentially not just good news for developers — who need more than app store rankings these days to get their apps seen, installed and used — but also investors — who need to keep seeing evidence of solid business models in Facebook’s business.

AdParlor recently ran a four-week campaign with a large global gaming company (it doesn’t say which one), with app instill ads placed in the mobile news feed. AdParlor found News Feed ads to be one of the most engaging…

View original post 736 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s