To Blog or Not to Blog in 2013

I hope to keep my blogging/re-blogging up in 2013

Affinity Express Blog

Blogging started in the 1990s when people used this platform to share their interests, hobbies and thoughts online. The goal was to connect with like-minded individuals and freely express opinions. Today, blogging has become a crucial publishing and marketing tool with an astonishing number of people using it and an even greater number following it. In the U.S. alone, there are more than 31 million bloggers as of July 2012.

Here are some more business blogging stats from business2community.com:

  • 60% of businesses have a blog
  • 35% of businesses post at least once a month
  • B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads

An infographic by Blogger.org has some more interesting facts about blogging:

Blogging World

While the importance of having a business blog is well-established, it’s hard for SMBs not to be overwhelmed with the…

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