With 35M Unique Viewers A Month, Twitch Hires An In-House Ad Sales Team To Ramp Up Monetization

I watch twitch TV a lot

TechCrunch

E-sports streaming startup Twitch has already seen massive growth in its audience since launching to the public just about two years ago. It has more than 35 million unique viewers a month, which is up from 20 million last September. Now it’s hoping to better monetize that audience, with the creation of an in-house sales team to go after big advertisers in the video game industry.

The Twitch Media Group is the name of the new team, which is being overseen by chief revenue officer Jonathan Simpson-Bint. It includes SVP of sales Kym Nelson, VP of sales Andy Swanson, and senior sales manager Christina Grushkin, all of whom have experience in the gaming trade press prior to joining Twitch.

Nelson had served as VP of west coast sales at IGN Entertainment over the last 10 years, where she led the company’s ad sales and strategic digital marketing programs. Swanson…

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