You’d better sit down: Nokia is actually doing reasonably well

Remember the days that Nokia was the phone to have, I am still pretty young but my first phone was a 3210. I long for the days where Nokia is back on top there hardware back in the day was un-paralleled if they got back to there best I only see Samsung being able to contend.


Nokia(s nok) may not be in such steep decline as people have been thinking. The Finnish handset manufacturer has just outed preliminary financials for the last quarter of 2012 and updated its guidance for the first quarter of this year – and guess what, the company’s Devices & Services division is back in the black.

We’re not talking the glory days of old, but bear in mind that the third quarter of last year saw the division shed an unholy €683 million ($895 million). Before today’s preliminary results for the fourth quarter, analysts were warning that people shouldn’t get too hopeful about the Finnish firm returning to profitability anytime soon.

But then:

“Nokia now estimates that Devices & Services has exceeded expectations and achieved underlying profitability in the fourth quarter 2012.

– Mobile Phones business unit and Lumia portfolio delivered better than expected results; and
– Operating expenses…

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2 thoughts on “You’d better sit down: Nokia is actually doing reasonably well

  1. I don’t think that in this increasingly brand-driven day in age that Nokia would be able to tempt customers from Apple. The only thing Nokia would be able to use to draw some attention (IMO) is reliability/durability. Even then, technology/upgrades are developed so quickly that more often than not people don’t have their phones for longer than one or two years.

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